Steve Samson | President & CEO   Ann Lange | President / Sales   Melissa Samson | Executive VP & COO   Pat Sophy |

Steve Samson
Chief Executive Officer
& Founder

Steve has worked in the advertising business for over 30 years, specializing in corporate marketing and financial strategy. He previously served as the California Co-Chairman of the Business Advisory Council, a U.S. Congressional Committee; and was awarded the 2003 Businessman of the Year Award by the National Republican Congressional Committee. He has a Bachelor’s degree from Loyola Marymount University, and an MBA from the University of California at Irvine.

Besides overseeing all company business, Steve is in charge of our financial management services, ensuring that clients’ billing is issued in a timely, accurate manner. If you have questions in regard to rates, invoices or billing procedures, feel free to call or email Steve, who will ensure that you get a speedy response to any issue you may have.

Phone: (830) 438-7385
Cell: (310) 413-0380


Ann Lange

Ann is in charge of client relations, sales and marketing, and has spent the last 40 years working in traffic, both on the station end and the agency end. She has extensive experience working with television networks, and is loved and respected by all who know her.

She has also personally worked on thousands of accounts over the years, both large and small, including The Gap, Old Navy Clothing Company, Disneyland, and Disney World (She is the Queen of “What’s Next?”).

Much as the rest of the partners, she is known for taking the “IM” out of impossible on a daily basis.

Cell: (310) 701-8701


Melissa Samson
Executive VP &
Chief Operating Officer

Melissa has spent over 25 years working in media management, giving her a broad background in media buying, account management, and traffic. She has spent the last 20 years working solely in traffic, where she is personally responsible for servicing over 50% of all our clients.

She has built an outstanding reputation as someone who can make magic happen on a daily basis. Beyond managing the day-to-day operations of our company, she manages all traffic coordinators and specializes in spot radio, spot TV, direct response and all internet traffic.

Phone: (830) 438-7385
Cell: (310) 486-3487


Pat Pritchett-Sophy
Exec. VP Network & Theatrical Services

Pat is in charge of Network traffic services for radio, television and cable. She is also responsible for the management of all theatrical and political accounts.

Pat started her career in broadcasting in 1968 at KYTV, an NBC affiliate in Springfield, Missouri. Pat’s broadcasting experience also included stints at KUHI-TV in Joplin, MO, WDXR-TV in Paducah, KY, KHJ-TV (now KCAL) in Los Angeles, and radio station KKEG-FM in Fayetteville, AK. Pat also served as VP/Traffic Director at Western International Media for over nineteen years servicing theatrical accounts including Warner Brothers, and Buena Vista Pictures Marketing (Walt Disney, Touchstone, Hollywood Pictures), as well as handling traffic for many other accounts – including all political clients.

Phone: (760) 248-2298





MTD, Inc. • 830-438-7385